Professional Face-to-Face Fundraising Association (PFFA) 

We are the Professional Face-to-Face Fundraising Association (PFFA). The PFFA is the self-regulatory association for non-profit organizations that utilize face-to-face fundraising, professional fundraising agencies that provide face-to-face fundraising services, and other organizations that support them in the U.S. market.


Face-to-face fundraising is a method of fundraising used by non-profit organizations to secure committed financial support to ensure funding for mission-related work in the United States and around the world.

The value of these ongoing donations to worthwhile organizations cannot be overstated. They allow non-profit organizations to budget effectively in creating sustainable solutions. More than 250,000 people in the United States commit to an ongoing, or recurring, donation through face-to-face fundraising each year.

More than twenty non-profit organizations utilize face-to-face fundraising in the U.S. Thanks to those generous people for their support for incredibly important work.


Face-to face-fundraising is one of the most personal forms of fundraising. It involves a professional fundraiser approaching a member of the public to seek their financial support for a cause. This type of fundraising could be in any public space–high traffic public areas such as parks or high streets, retail stores, door-to-door, large entertainment events or airports.

After engaging the public and providing a compelling case for support, fundraisers ask people to subscribe to an ongoing donation – often monthly – by way of their banking details or from their credit or debit card. These donations are collected for the non-profit by the fundraiser through a web-based application, often in real time.


The PFFA is the only organization in the U.S. committed to the regulation and support of sustainable face-to-face fundraising practices.

To ensure an approach that always puts the experience of donors and the non-profit brand at front of mind, the PFFA is non-profit led.

One of the PFFA’s key roles is to support member organizations to achieve or maintain high standards in their fundraising practice. All members commit to uphold the PFFA’s Code of Conduct.

Fundraising, or professional solicitation, is also regulated by state and municipal governments, and all PFFA members comply with required government regulations. The PFFA Code of Conduct represents an extra layer of self-regulation by our members.


Our member organizations are committed to the highest possible standards in their face-to-face fundraising campaigns. If you feel that a face-to-face fundraiser has fallen short of the behavior you would expect, you should contact the non-profit involved who will be keen to hear from you and address your concerns.

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